Checklist
The Landing Page Checklist
Hero, structure, copy, and mobile — checked before a landing page goes live, so the traffic you send to it is not wasted.
A landing page has one job: move a specific visitor to a specific action. This checklist is structure-first — the order sections appear in matters as much as what is in them.
Hero
- Headline names the outcome, not the product category
- Subheadline answers "for who" and "how" in one sentence
- Primary CTA is above the fold with no ambiguity about what happens next
Structure & Flow
- Sections follow a logical order: problem, solution, proof, objection-handling, CTA
- Each section earns the scroll to the next one — no dead weight sections
- Page length matches the decision size (short for low-commitment, longer for high-consideration)
Copy
- Every headline could stand alone and still make sense out of context
- Benefits are stated before features — "so you can X" before "we have Y"
- No unexplained jargon or acronyms in the first two sections
Visuals
- Product screenshots are real, not stock illustrations pretending to be the product
- Visual hierarchy guides the eye toward the CTA, not away from it
- Every image has a reason to be there beyond decoration
CTA Placement
- CTA button copy is specific to the action ("Start free trial," not "Submit")
- CTA repeats after every major proof point, not just once at the top
- No competing CTAs pulling attention two directions at once
Mobile
- Hero is fully legible without zooming on a standard phone screen
- Tap targets are large enough to hit accurately (44×44px minimum)
- Forms use appropriate mobile keyboards (numeric for phone, email for email)
SEO Basics
- One H1 per page, matching search intent for the target keyword
- Meta title and description are written for humans, not keyword-stuffed
- Page loads in under 2.5 seconds on mobile (Core Web Vitals)
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