Brand Identity
Brand identity design for startups — built as a system, not a moodboard.
Logo, colour, typography, and the guidelines your team actually uses. Two or three weeks, delivered as a working system your product and marketing can build against.
The problem we solve
Why founders bring this to us.
A logo without a system is a decoration. Real brand identity is tokens, rules, and enough examples that a designer six months from now knows what to do without asking. That is what ships.
What you get
Deliverables spelled out.
- Logo suite: primary, secondary, monogram, favicon
- Colour system with light + dark + accessible pairings
- Typography scale for product + marketing
- Brand guidelines PDF (or Notion page — your call)
- Applied examples: business card, social template, product screen
- File pack: SVG, PNG, ICO, Figma library
Our process
How this engagement runs.
- 1
Brand brief
One workshop-style call: values, audience, positioning, competitors, references.
- 2
Directions
3 distinct design directions in one round, one selected for refinement.
- 3
Refinement + system
Selected direction refined, extended into full system.
- 4
Guidelines + delivery
Written guidelines, applied examples, file pack.
FAQ
Brand Identity — quick answers.
Fine — engagement starts from your logo, extends into colour, type, and guidelines. Cheaper and faster than a full identity.
I do the practical parts — positioning statement, target audience clarity, values that show up in design. Full brand strategy (naming, messaging architecture) is best from a dedicated strategist.
Systems, not one-off logos. And the same designer who will then build your website or product on top of the identity, so it stays consistent.
Related services
Also asked about.
Website Design
Startup website design that converts. Editorial-quality marketing sites — designed and built by the same person, live on Vercel in 1-2 weeks.
Social Media Design
Social media design service — LinkedIn carousels, launch assets, ad creative. Templates or per-post, shipped to your brand system.
Pitch Deck Design
Investor pitch deck design for startups raising seed or Series A. Structured, designed, delivered in 5–7 business days.
Ready to scope brand identity?
Spend 3 minutes on the intake form. I'll send back a fixed-price scope within 24 hours — usually faster.