THE LANDING PAGE CHECKLIST
UXLaunch Lab — uxlaunchlab.com

A landing page has one job: move a specific visitor to a specific action.
This checklist is structure-first — the order sections appear in matters as
much as what is in them.

HERO
[ ] Headline names the outcome, not the product category
[ ] Subheadline answers "for who" and "how" in one sentence
[ ] Primary CTA is above the fold with no ambiguity about what happens next

STRUCTURE & FLOW
[ ] Sections follow a logical order: problem, solution, proof, objection-handling, CTA
[ ] Each section earns the scroll to the next one — no dead weight sections
[ ] Page length matches the decision size (short for low-commitment, longer for high-consideration)

COPY
[ ] Every headline could stand alone and still make sense out of context
[ ] Benefits are stated before features — "so you can X" before "we have Y"
[ ] No unexplained jargon or acronyms in the first two sections

VISUALS
[ ] Product screenshots are real, not stock illustrations pretending to be the product
[ ] Visual hierarchy guides the eye toward the CTA, not away from it
[ ] Every image has a reason to be there beyond decoration

CTA PLACEMENT
[ ] CTA button copy is specific to the action ("Start free trial," not "Submit")
[ ] CTA repeats after every major proof point, not just once at the top
[ ] No competing CTAs pulling attention two directions at once

MOBILE
[ ] Hero is fully legible without zooming on a standard phone screen
[ ] Tap targets are large enough to hit accurately (44x44px minimum)
[ ] Forms use appropriate mobile keyboards (numeric for phone, email for email)

SEO BASICS
[ ] One H1 per page, matching search intent for the target keyword
[ ] Meta title and description are written for humans, not keyword-stuffed
[ ] Page loads in under 2.5 seconds on mobile (Core Web Vitals)

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