Digital Marketing
Email marketing for SaaS teams — sequences, campaigns, and lifecycle automation.
Onboarding sequences, product-triggered lifecycle emails, newsletters, and transactional templates — designed and written to convert, not filler emails that train users to unsubscribe.
The problem we solve
Why founders bring this to us.
Most SaaS email is a bad "day one" welcome email, a bad "we miss you" reactivation, and a monthly newsletter no one opens. Done well, email drives activation, retention, and expansion better than any single ad channel. Done well is what the studio does.
What you get
Deliverables spelled out.
- Lifecycle audit: onboarding, activation, retention, reactivation, expansion
- Sequences designed + written for each lifecycle stage
- Product-triggered automation wired to real user events
- Newsletter design system + editorial cadence
- Transactional email templates (receipts, alerts, invitations) — designed properly
- A/B testing framework + monthly performance review
Our process
How this engagement runs.
- 1
Lifecycle audit
Map every email a user could currently receive; identify what is missing, redundant, or off-tone.
- 2
Strategy
One-page plan: which sequences to build first, which existing ones to rewrite, which to kill.
- 3
Design + write + wire
Templates designed in-studio, copy written, automation wired to your ESP + product events.
- 4
Monthly optimisation
Open + click + conversion reports, sequence A/B tests, and quarterly full-lifecycle reviews.
FAQ
Email Marketing — quick answers.
Loops, Resend, Customer.io, Postmark, and Mailchimp/Klaviyo for e-commerce. Also comfortable in ConvertKit or Beehiiv for newsletter-heavy setups. We will recommend one if you have not picked yet.
Both. Copy is included — email copy is a specific craft and hiring a separate copywriter here is usually overkill for the volume involved.
Yes. Product-event-triggered emails (someone completed onboarding step 3, someone hit a usage threshold, someone cancelled) are the highest-ROI email you can send. We wire the events at the code level.
Handled. DNS records set correctly, sending domain warmed up if new, engagement monitoring so you do not silently start hitting spam folders.
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Also asked about.
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SEO agency for SaaS startups. Technical audits, on-page optimization, keyword strategy, and content briefs — delivered as shipped pages, not 40-page decks.
Ready to scope email marketing?
Spend 3 minutes on the intake form. I'll send back a fixed-price scope within 24 hours — usually faster.