SEO ROI Calculator
What is ranking #1 for a keyword actually worth?
Enter a keyword's monthly search volume and your funnel numbers to see the projected monthly and annual value of ranking well for it.
Projected annual value
$12,000
$1,000 per month
How this is calculated
Monthly organic value = monthly search volume × expected click-through rate (based on ranking position) × your website conversion rate × average deal value. Click-through rate assumptions: positions 1–3 ≈ 30%, positions 4–6 ≈ 10%, positions 7–10 ≈ 3% — industry-standard ballparks, not guarantees for any specific keyword.
These are projections based on typical click-through rates for each ranking position, not a guarantee for any specific keyword or industry. Competitive keywords and branded searches behave differently.
FAQ
Quick answers.
Google Keyword Planner, Ahrefs, or Semrush all report monthly search volume. Keyword Planner is free with a Google Ads account, even if you do not run ads.
Because most searchers click one of the first few results and rarely scroll past the first page — position 1 gets roughly 10x the clicks of position 8, even for the same search volume.
For a competitive term, typically 3-6 months of consistent technical and content work — see the SEO service page for a realistic timeline based on your current site.
No — this calculates the value of one keyword at a time. A real SEO strategy targets a portfolio of keywords, which compounds the total value beyond any single estimate here.
Want a real number instead of an estimate?
All calculatorsReady to get an exact number?
Spend 3 minutes on the intake form. I'll send back a fixed-price scope within 24 hours — usually faster.