ROI Calculator
What is a better conversion rate actually worth?
Enter your current numbers and a target conversion rate to see the revenue difference — no studio pricing involved, just your own funnel math.
Additional annual revenue
$300,000
$25,000 per month
How this is calculated
Additional monthly revenue = (target conversion rate − current conversion rate) × monthly visitors × average deal value. Annual figures multiply the monthly number by 12. This is pure arithmetic on the numbers you enter — it does not estimate what any engagement would cost.
These are projections based on the numbers you enter, not a guarantee. Real conversion-rate improvements depend on where the friction actually is — a UX audit is the fastest way to find out.
FAQ
Quick answers.
Your analytics tool (GA4, PostHog, or similar) under conversions or goals, divided by total sessions. If you do not track this yet, that is worth fixing before anything else.
Depends heavily on industry and traffic quality — a 20–30% relative improvement (e.g. 2% to 2.5–2.6%) is a reasonable, achievable target for a focused conversion project.
No — it assumes your traffic volume and quality stay constant and only the conversion rate improves. If you are also changing traffic sources, model that separately.
Use it to size the opportunity before committing budget to a redesign or audit — if the projected upside is small, a conversion project may not be the highest-leverage move right now.
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