THE WEBSITE CONVERSION CHECKLIST
UXLaunch Lab — uxlaunchlab.com

Traffic does not fix a page that does not convert. Before running more ads or
writing more content, audit the page itself against this list — most
conversion leaks are fixable in an afternoon.

ABOVE THE FOLD
[ ] Headline states the specific outcome, not a vague mission statement
[ ] Primary CTA is visible without scrolling on both desktop and mobile
[ ] It is clear within 3 seconds what the product does and who it is for
[ ] No autoplay video or animation competing with the headline for attention

SOCIAL PROOF
[ ] Testimonials include full name, role, and company — not just initials
[ ] Logos shown are of companies the target visitor recognises or aspires to
[ ] Numbers (users, revenue, reviews) are specific, not rounded to the point of sounding vague

CTAS
[ ] Primary CTA uses a specific verb tied to the outcome, not just "Submit" or "Learn more"
[ ] Only one primary CTA per section — secondary actions are visually subordinate
[ ] CTA repeats at natural decision points down the page, not only at the very top

FORMS & FRICTION
[ ] Form asks only for what is needed to take the next step, not the whole sales profile
[ ] Multi-step forms show progress and the total number of steps
[ ] No CAPTCHA or account creation is required before the visitor sees any value

PAGE SPEED
[ ] Largest Contentful Paint is under 2.5 seconds on mobile
[ ] Images are compressed and served in modern formats (WebP/AVIF)
[ ] No render-blocking scripts sit above the fold

TRUST SIGNALS
[ ] Privacy policy and terms are linked, not just implied
[ ] Security badges or compliance mentions appear near payment/signup forms
[ ] A real way to contact a human is visible — not just a bot-only chat

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